At the Frankfurt Motor Show ŠKODA will present the world premiere MissionL the concept car, a prototype close to series production lines that anticipates what will be the sixth model in the range, destined to become the symbol of the offensive planned by the czech automotive . The new compact five-door will be introduced in Europe and growing markets like Russia and China. In line with the principles of internationalization of the brand, will be proposed for specific variants of the new liftback for each of the areas mentioned above. One particular version - a compact sedan - will also be available for the Indian market. These steps are necessary to achieve the target set by the strategy of growth ŠKODA presented last year, according to which the House czech should cross the finish line of the 1.5 million cars sold worldwide by 2018.
"Anticipating the image of the new model, the MissionL shows exactly in what direction will our brand," said Winfried Vahland, president of Skoda. "The world premiere in Frankfurt gives a clear signal: ŠKODA is advancing at full speed. Introduce a new car every six months for the foreseeable future. "
In line with its strategy of growth in 2018 the brand looks forward, investing substantially in new models, markets and production capacity. From the middle of 2013, the Yeti will be assembled on site and will be launched in Chinese market. Moreover, from 2013, Skoda will launch the construction - in collaboration with Shanghai Volkswagen - the new compact for the Asian country, bringing to five the number of models produced in China. The Mark of the Winged Arrow expand production in Russia, the Volkswagen Group through a partnership with the manufacturer GAZ Group. The assembly of the GAZ plant in Nizhny Novgorod Yeti will start in the last quarter of 2012. In India, czech House will kick off the production of the new compact sedan by the end of this year. ŠKODA The course is focused on their "traditional" market, ie Europe and, more specifically, the Czech Republic addition in Fabia and Octavia, in the factory in Mlada Boleslav third model will be assembled: the brand has already increased the capacity of its lines. From the second half of 2012, moreover, the dual-clutch automatic transmission will be produced in the Vrchlabí.
