It is the last on-air advertising film's new muse, expression of the best Made in Italy that combines the comfort, space and the class of a limousine, agility and compactness of a city car. So, a car always fascinating and original, full compliance with the world renowned Italian flair. In detail, the movie starring a beautiful woman who seems to walk towards the traditional stretch limousine. On the roof, a python sinuous, despite himself, is an ostentatious luxury and excessive. But then the limo pulling leaves off as a fifth, behind is a Lancia Musa. The woman sits in the driving seat while the python rests comfortably on the precious and refined rear seat of the car. Once again the City Limousine has removed the space and the scene at the limousine. Accompanied by the song "Carillon" by Ennio Morricone, rearranged for Lancia by Flavio Ibba, spot closes with the slogan "True style does not like excess" . Also declined in print and radio, the new advertising campaign highlights all the strengths of a model that always gives an exciting travel experience thanks to a refined interior and attention to detail, the perfect color combinations and fabrics , the compact size and high driving position.
In particular, the print campaign commercials of the same woman wearing a bracelet, albeit unusual, exaggerated: in fact, the winding of the Python movie surrounds the arm. Behind her a Lancia Musa, another type of style, a different way to express the elegance of excess purified.
The list price starts at 17,040 euros dell'allestimento Diva equipped with the 1.4 16v 95 hp Euro 5 to reach 24,700 euros for the top version, Lancia Musa, "5th Avenue" 95 hp 1.3 Multijet Euro 5 DFN. Throughout the month of October, with the help of Lance and its sales network, Lancia Musa Diva 1.4 16V is offered at the promotional price of 13,500 euros with the retirement of a used also to be scrapped, complete with alloy wheels 15 " , ESC with ASR and a Hill Holder, air conditioning, radio with CD player. Queen of elegance in the automotive industry, the new Musa offers a unique range in its segment which is made four versions (Diva, Gold, Platinum and "5th Avenue") and three engines: the petrol 1.4 16V 95 bhp Euro 5, the turbodiesel 1.3 Multijet 95 hp Euro 5 (both also available with the robotized sequential gear to DFN) and the engine dual fuel (petrol / LPG) 1.4 8v Ecochic LPG by 77 CV.
