Spring 2012: Peugeot will launch a new model of "B segment" to the compact and versatile. Will come in two different body types, 3 and 5 doors. To imagine a car capable of seducing and gather around this car the most diverse customers, with continually changing expectations, not only needed a simple renewal. The project "A9" was thus equipped, from the outset, the tender submitted by the most ambitious brand to create a vehicle that represents a true generational leap. Peugeot has not hesitated to overturn a number of principles, with the intention of reinvent the codes that have built the success of the "star" 205, 206, 207 and "re-generate" to create: the Peugeot 208.
Re-generation architecture
208 has within it the concepts of agility and efficiency. The initial technical choices make a light car (on average -110 kg compared to 207, and up to - 173 kg, with a range that starts at 975 kg), aerodynamics (Cd 0.29, SCx 0.61), and very compact (- 7 cm long, - 1 cm in height). These gains are greatly exacerbated by increased interior space, with more space at the rear seats (+ 5 cm at the knees) and a more generous luggage compartment (+ 15 dm3 volume), demonstration of a yield-optimized architecture.
"Compared to the 207, wanted a car that was smaller on the outside and bigger on the inside. "
Christophe Clochard, responsible "Synthèse Véhicule 208".
Re-generation styling
208 concrete and sublimates the new aesthetic codes of the brand. Suspended grille, headlights with an unmistakable "signature" visual, boomerang rear lights: every detail is designed in complete consistency with the overall volume, structured by a "spine" whose imprint is visible even on the ceiling. Sculpted, athletic, pure and sophisticated at the same time, his style projects the brand towards a renewed and modern seductive, suggesting sensuality and energy, sweetness and mischief. The two bodies were subjected to differential treatment, with a three-door rear pillar which recalls a famous model that preceded it.
"Small and very close-knit group, we had the same vision of the direction to follow. This gave us the inspiration, strength and energy to successfully implement all our ideas. " Pierre Authier, Head Style 208 "The 208 is the strength of his style is a real bundle of energy. It has the potential to appeal to everyone, without being too soft a compromise, like a hit song that touches the human soul regardless of cultures. ' Gilles Vidal, director of the Peugeot Style
Re-generation ergonomic
interior amplify the promise of innovation exterior styling. A real break from the proposal for existing offerings, beyond the technical constraints and the constant cultural references, the driving position has been completely redesigned to become completely intuitive and immediate. It is spread around a small steering wheel, instrument panel to a place in a raised position and a large touch screen. This set "offline" with its passengers contribute to the convenience, safety, quality and interior design with pure lines, as well as driving sensations.
"Deciding to rethink the driver's seat, since the beginning of the project, the model is intended to be the best-selling brand meant taking a big risk. All together we have shown exceptional boldness, integrating it into the 208. " Jérôme Micheron, responsible "Projet 208 Marque".
"With the" Head-Up Display "launched on 3008, in which the information is projected onto a transparent sheet, we opened a new road: its usefulness has been unanimously recognized, and its success was immediate. 208 goes even further. The idea of the small steering wheel and instrument panel in a raised position had a high potential. When we tested the first prototypes, we all were fascinated: it was so natural, easy, intuitive ... "David Marion, head of" Projet Produit 208 "
Re-generation environment
With average CO2 emissions of less than 34 g / km compared to 207, 208 is positioned as a leader in its segment. The latest generation of engine technologies and the spread of the almost universal system of micro-hybrid HDi are in addition to weight reduction and improved aerodynamics of the car.
With five proposals, four of which are equipped with Stop & Start System new generation (e-HDi), offering the diesel emissions by 87 g / km of CO2, equivalent to 3.4 l / 100 km and never exceeds 99 g!
208 moves into its new three-cylinder gasoline engine 1.0 and 1.2 VTi, especially performance, with emissions from 99 g / km of CO2, 4.3 l / 100 km. 208 It does not stop there. With 25% of "green materials" (recycled or natural) that make up the mass of polymers, sets a new benchmark in terms of eco-design. In a world premiere, rear bumper and the fans are made entirely with these materials. This bumper will, by itself, save in a year 1600 tons of oil.
Re-generation of the driving
208 renews the pleasure of driving dear to Peugeot:
- thanks to the small wheel that offers a new ergonomic design, the driver experiences an unprecedented agility of driving
- thanks to new high-level synthesis comfort and road holding, derived from historical know-how of the brand that benefits of compactness and dell'alleggerimento of the car.
"The new driving position gives an important contribution in terms of driving sensations. When you enter the cockpit, it has the immediate desire to drive and enjoy the time spent in the 208. " Gaëtan Demoulin, responsible for "Peugeot Synthèse Clients".
