Twenty-two years after conquering the U.S., and only three years after he arrived in Europe Infiniti, the luxury Japanese carmaker, is participating for the first time at the Frankfurt Motor Show, coinciding with a new plan for growth in the last six years, that will lead to an increase in sales and is expected to get 10% of the market segment of the luxury world by 2016. "For us, this IAA is important: it is the opportunity to illustrate the brand's development over the next six years," said Toru Saito, Corporate Vice President and leader of Infiniti Business Unit. "We are very focused on growth of our business and we will prove with the launch of many new products and opening more Infiniti Centres throughout Europe. "
Among the strengths of Infiniti at 64 ° Frankfurt International Motor Show:
- The worldwide launch of a high-performance concept car that will bear the name of the person who contributed to its creation: the reigning world champion in Formula One, Sebastian Vettel
- The concept ETHEREA Infiniti, the luxury compact car that breaks all schemes
- The Red Bull Formula One car racing, sponsored by Infiniti, led by World Champion in office, as well as Ambassador of the Infiniti brand in the world, Sebastian Vettel
- the hybrid electric / gasoline with the world's fastest acceleration, Infiniti M35h, exposed to coincide with the start of sales across Europe
- The range of Infiniti models sold in Germany (coupe, sedan, convertible and crossover)
- Announcement of the top 6 finalists of the Digital Art Competition on the theme Inspired Infiniti performance
"We've never been in better shape now, and we are ready to show the German public that we are made of cloth," said Bernard Loire, Vice President Infiniti Europe and the Middle East. "Since the launch of our brand in Europe, which occurred three years ago, Infiniti has thrown very solid foundation, and now our partnerships are helping the brand to become even better known."
In June of this year, President and CEO of Nissan, Carlos Ghosn, announced that the Infiniti goal is to get 10% of the luxury car market worldwide by 2016. In addition to an increase in the number of models, the key European markets will also see an increase in the number of Infiniti Centres, Germany and the UK will have around 40 respectively.
The Japanese brand synonymous with luxury car faces his first exhibition in Frankfurt at best, supported by the success of their cars, technology and services, and with a profile that becomes more and more prestigious partners thanks to Formula One, Red Bull Racing and Ambassador of the brand in the world, Sebastian Vettel.
ETHEREA Infiniti Concept
The IAA will provide the German public the opportunity to express their opinion on the concept of the compact luxury car, Infiniti, that defies convention. In Europe the response has been overwhelmingly positive for ETHEREA, but what the Germans say? ETHEREA contains the whole essence of the Infiniti - including hybrid power without compromise and maximum driving pleasure - in a car only 4.4 m long, from the dynamic character and unique design, very close to the shape of the SUV like no other model currently in its class.
Infiniti M35h
On display in Frankfurt a few days after being launched on the European market, the M35h is the latest addition to the Infiniti brand, the first hybrid model, yet faster and cleaner. The hybrid version of the M, Infiniti's first sedan to compete with the offerings of the family cars of the German market, sets a new standard in the field of power and efficiency. Unleash 364CV (268kW) thanks to next-generation hybrid technology to bring the brand Inspired Performance at the highest level ever achieved so far, with CO2 emissions not exceeding 162g/km. The M35h, with a premium price only slightly higher than that of an equivalent diesel model, Infiniti M, M37 joins the V6 petrol and diesel V6 model M30d, forming a trio of exception in Europe.
Infiniti G, EX and FX
The G37 Coupe, the G37 Sedan and G37 Convertible, all powerful and engaging with V6 petrol engines are on display in a new updated version.
Available now also in the refined V6 diesel model, in addition to the V6 petrol model, the EX coupe crossover continues to be a reference model in the 4 × 4 sport compact, even after other producers were quick to copy the formula .
Sports car par excellence among the SUV, the Infiniti FX is one of the most popular in Europe, together with the powerful FX50S Premium is the top selling brand in many markets. With three diesel or petrol, four fittings, equipment and safety to five stars, including the LDP (Lane Departure Prevention), the FX is getting stronger.
Infiniti Digital Art Competition
Digital technology is transforming the traditional art forms: the Infiniti booth, visitors to the Frankfurt Motor Show will have the opportunity to see how this is happening. The research of the pioneers of digital art in the world by the mark, in areas such as music, holograms, the 3-D mapping, interactive installations and virtual reality, will be shown to the public in Frankfurt, where they will be exposed Infiniti Digital Art Competition winning entries.
